SPF Is My BFF
UCI Health – 2019 Summer Campaign
Art Direction / Graphic Design
Brief
Develop a sun safety awareness campaign for UCI Health that educates and engages the Southern California community on skin cancer prevention during the 2019 summer season.
Solution
A bold typographic lockup of the campaign slogan was paired with a vibrant Southern Californian beach texture to create an ownable visual identity that felt native to the region and season. As the art director, I oversaw the development and application of these assets across a range of touchpoints, from social media content to branded merchandise including a custom beach towel.
Team
Marketing Lead
Camile Hernandez
Senior Designer
Jessica Anderson
Graphic Design
Daniel Perez Velasco