Nissan Murano

2025 Reveal and Launch Campaign

Art Direction / Marketing

Brief

Develop high-quality, photorealistic imagery for the vehicle reveal and launch, ensuring consistency across web, print, and dealership materials while maintaining a compelling and human-centered visual narrative.

Solution

To make the most out of the budget we decided to create all image assets in CGI rather than traditional photography. This shift allowed for greater cost efficiency, doubling the number of assets within the same budget. As the art director, I collaborated with my Associate Creative Director to define the photography and CGI style for the campaign.

Print Brochure

Dealership Point of 
Purchase Display

Website

Team

Creative Director

Traci Gohata

Art Direction

Daniel Perez Velasco

PHOTOGRAPHER

Jeff Ludes

PRODUCER

Lisa Matthews

POST

Katana

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