Nissan Sentra
2025 Product Video
Art Direction
Brief
We were asked to reposition the 2025 Nissan Sentra as a bold, premium compact sedan that delivers thrill without compromise. Targeting a younger buyer, the work needed to emphasize driving dynamics, advanced safety, and elevated styling while clearly differentiating Sentra from Altima. The content was required to support the research phase—answering key questions, informing shoppers, and building excitement that moves them toward the next step.
Solution
We developed The Perfect Fit as a vignette-driven product video concept that shows how Sentra seamlessly adapts to real life. By grounding key features—style, safety, tech, and driving dynamics—in everyday moments, the video translates specs into relatable benefits. The modular structure allowed each story to stand on its own while maintaining a consistent visual tone. In total, four category-focused YouTube videos were created and stitched together into a longer-form edit, giving the campaign flexibility across placements without losing cohesion.
Team
Creative Director
Paula Neff
Art Direction
Daniel Perez Velasco
Voice Over Script
Christine Khoury
Director
Tim Damond
PRODUCER
Andrea Gomez
POST
Designory