Nissan KICKS Accessories
2025 Product Video
Art Direction
Brief
Create an engaging and dynamic video showcasing how Genuine Nissan Accessories seamlessly integrate with the Nissan KICKS to enhance the driving experience. Targeted at a younger demographic, the video needed to align with the KICKS product video and have a relatable storyline.
Solution
Building on ‘EPIC,’ the KICKS product concept, the accessories video took a playful turn with ‘EXTRA EPIC,’ showcasing how Genuine Nissan Accessories elevate the ride. We delivered a high-energy 3-minute overview and three 1-minute cut downs, blending lifestyle storytelling with dynamic motion, camera work, and music to highlight key accessories in a way that resonated with the KICKS audience.
Process
As the art director on the Nissan KICKS Accessories video, I led the planning that shaped the project from concept through execution. Alongside my Associate Creative Director, I developed and presented three creative directions before building the selected concept into detailed storyboards.
I established the full visual approach—from talent, wardrobe, props, and location to motion graphics direction—ensuring every element supported the youthful, high-energy tone of the campaign.Process
During production, I led the B team on set while my ACD oversaw the A team, collaborating closely with directors Marlyne and Patrick Curtet to capture our scenes. After filming, I partnered with our in-house editors to guide the final edit, crafting a fast-paced, lifestyle-driven story to support the MY25 KICKS launch.
Team
Creative Director
Paula Neff
Art Direction
Daniel Perez Velasco
Director
Marlyne & Patrick Curtet
VO Script
Paxton Yue
Producer
Amy Rivera
Post
Designory